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belief and commitment are essential in setting up long-phrase associations amongst organizations and shoppers. Efficient interac-
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... When picking to help make a purchase, buyers will give precedence to these criteria (Luo, 2023). This acquiring is supported by past investigate which reveals that potent makes with productive social media marketing approaches will entice extra customers to spread beneficial messages and will definitely influence Other individuals to buy their items (Salhab et al.
The impression of social media marketing on purchase intention: The mediating part of brand believe in and impression
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Desk seven). The effects from the indirect paths showed that the brand name impression positively mediates the influence of social media marketing
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